Sales Strategy

I can help you get into retail chain stores in North America, Europe and Australia by helping you position your product according to what the buyers are looking for including:

- Defining your product's value

- Estimating retail milestones

- Creating compelling presentation decks

Licensing is a great way to expand your product line and give you an edge for getting retail placement.  If you need help determining when, how or why to build out a licensing strategy, I can help.

What's the best packaging for your product?  Does it matter if it is being sold in the US, Canada, or the EU?  How can you make your packaging work for you on a retail shelf vs. an online marketplace? Should you create exclusive product for certain retailers or licensors?  I can help you answer all of those questions!

If you are looking for help building out a Sales or Licensing team, let me help you put a strategy together including budget, job descriptions, even interviewing candidates.

Need help understanding your product category?  Let me put together bespoke market research tailored to your needs.

Let me help you understand how to use each retailer's POS system and analyze data about your product, as well as how to use that data to your advantage.

- Your performance versus retailer's expectations

- Using the data to recommend assortment refresh